Definitions
"Pureexpressions.net" is the interactive online service developed
and operated by Austere
Software Solutions Pvt.Ltd. on the Internet with the help of
Web hosting services. Here in afterwards in this policy statement
where ever applicable "Pureexpressions.net" means
Austere Software
Solutions Pvt.Ltd.
Overview
Pureexpressions.net is a provider of free greeting cards on
the Internet. This Overall Privacy Statement discloses the privacy
practices for the entire Pureexpressions.net website.
Statement
Pureexpressions.net respects your right to privacy. Because we gather
certain types of information about our users we want to help you
understand the terms and conditions surrounding the collection and use
of that information. This privacy statement discloses the types of
information we gather and how we use it.
What Information does Pureexpressions.net collect ?
Our primary goal in collecting personal information is to provide you
with the best and most useful content and services. Because we derive
revenue mainly from advertising, collecting information is essential to
keep our services affordable to users.
We collect personal information about our users during usage of the
Pureexpressions.net services, during sending or viewing an ecard through
Pureexpressions.net .
We allow other companies that are presenting advertisements on our
websites to use tracking technology
on your computer. We do not give any personally identifiable information
to them as part of this relationship. Unless you visit the website of
these companies and provide them with personally identifiable
information about yourself, these tracking technologies tell those
advertisers nothing about who you are. Our advertisers' use of tracking
technology is subject to their own privacy policies.
How does Pureexpressions.net use the information it collects ?
We use the information we gather for the following purposes:
- To customize the advertising and content you see
- To enhance the user experience in our website. We use tracking
information to determine how well each page performs overall based
on aggregate user demographics and traffic patterns to those pages.
This helps us continue to build a better service for you.
- To fulfill your requests for fresh content and services.
- To send you information you agreed to receive about topics we
think will be of interest to you.
How does Pureexpressions.net share this information and with whom ?
We aggregate personally identifiable information and disclose such
information in a non-personally identifiable manner to advertisers and
other third parties for marketing, promotional, and other purposes. We
do not disclose to these entities any information that could be used to
identify you personally. For example, we may tell our business partners
how many customers in certain demographic groups sent certain ecards.
Notwithstanding the above policies, we reserve the right to disclose
your personal information to appropriate third-parties if we are
required to do so by law or we believe that such action is necessary:
- To comply with legal process such as a search warrant, subpoena
or court order;
- To protect the company's rights and property;
- To investigate reports of users sending material using a false
e-mail address or users sending harassing, threatening, or abusive
messages;
- To protect against misuse or unauthorized use of our website
and/ or the Pureexpressions.net service;
- During emergencies, such as when we believe someone's physical
safety is at risk.
Your Internet Protocol (IP) address can be accessed by recipients in the
source of the ecard HTML. Under certain circumstances, recipients, their
legal representatives, and/ or law enforcement authorities may be able
to combine this with information disclosed by ISPs to determine the
source of a particular communication. By using this service, you
knowingly and voluntarily assume any risks associated with such
disclosure.
What is Pureexpressions.net's practice regarding IP addresses ?
We collect and analyze traffic on our website by keeping track of the IP
addresses of our visitors. IP addresses are unique numeric identifiers
that are assigned to each computer browser accessing the Internet. An IP
address, by itself, cannot identify you personally. However, when
combined with other information provided by your Internet Service
Provider (ISP), your IP address can be used to identify the computer
originating a message.
Pureexpressions.net includes the sender's IP Address in the source of
each ecard HTML that is created at the website. This is available to the
ecard recipient and anyone else who has access to the recipient's ecard.
This limits your ability to communicate anonymously using ecards. ecards
are not intended for anonymous communications, and such activity is
expressly prohibited by our Terms of Use. What does
Pureexpressions.net do
with the ecard messages & information ?
When you send one of our ecards, the information you provide to us is
used to customize your greeting with the recipient's name and with your
message, and to deliver an e-mail to the recipient. We treat our ecards
as private correspondence between the sender and the recipient and the
contents will not be disclosed to anyone other than the intended
recipient.
Under normal circumstances, we will not monitor or edit the contents
of the online ecards you send. Occasion, however, we may need to view
your message in connection with the technical processing of your ecard
or the maintenance of our network. Also, if you ask one of our customer
service representatives to help you send an ecard or to verify that an
ecard was sent, that representative will be able to access all
information about the ecard, including the recipient's e-mail address
and the message.
If we have reason to believe, that an ecard has been sent using a
false e-mail address or attempt to pose as someone else sending an ecard,
information about you - including your computer's IP address - may be
disclosed as part of any investigation into your actions.
Pureexpressions.net uses reasonable precautions to keep the personal
information disclosed to us secure and to disclose such information only
to third parties we believe to be responsible. However, we are not
responsible for any breach of security or for any actions of any third
parties which receive the information. Pureexpressions.net also links to a
wide variety of other websites. We are not responsible for their privacy
policies or how they treat information about their users.
How does Pureexpressions.net handle 3rd Party Advertising ?
We use third-party advertising companies to serve ads when you visit our
website. Our third-party advertising companies also separately places or
recognizes a cookie file on your browser in the course of delivering
advertisements to this website. These companies may use information (not
including your name, address e-mail address or telephone number) about
your visits to and other websites in order to provide advertisements
about goods and services of interest to you. If you would like more
information about this practice and to know your choices about not
having this information used by these companies, please visit their
respective privacy policies.
What is Pureexpressions.net's practice regarding
Special Offers Mailings from Advertisers & Business Partners ?
When you send one of our ecards, the information you provide to us is
used by Pureexpressions.net to send offers & promotions from us & our
partners. This information resides with Pureexpressions.net and is not
disclosed to third parties.
All offers & promotions are sent directly by
Pureexpressions.net, either
for Pureexpressions.net itself or for its partners. We share information
with our partners on aggregate demographic, geographic, preference, and
other personally non identifiable information we have gathered about
you. This will help them in directing to you offers that are more likely
to be of interest.
Questions and Comments
If you have any questions, comments or suggestions regarding our
website's privacy policy, or regarding any other aspects of our website,
please write to us.
You can also post your views to our office at:
Austere Software Solutions Pvt.Ltd., 8-3-224/5/201, Satya Sadan, Madhura
Nagar, Hyderabad, AP, India - 500038